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Callaway Golf News, Advice and Buyers Guide

Callaway Golf Company manufactures a full range of golf equipment which includes woods, irons, wedges, putters and golf balls. They have been manufacturing innovative, high-standard and premium-technology golf equipments for nearly three decades now. Callaway Golf also licenses its brand name for apparel, footwear, timepieces and accessories.

It was founded by Ely Callaway in 1982 after he bought half of the stake in Hickory Sticks. Ely Callaway was very fond of playing golf and he revolutionised the sport for professional and recreational players. Ely became the president of company in 1983 and he renamed it to Callaway Hickory Sticks USA.

In 1986, the company became the first to use computer-controlled milling machines for flattening the surface of its putters. In 1988, the company had taken a major turn when it became Callaway Golf Company and debuted its new S2H2 technology based irons. By the end of 1990, Callaway's S2H2 drivers were number one on the Senior PGA Tour.

In late 1980s, as metal drivers began to displace those made from persimmon wood, they launched Big Bertha Driver, its first widebody, stainless steel wood driver. It was named after the World War I German cannon which was famous for its accuracy and distance. Big Bertha became so popular that it was soon being used by golfers everywhere because of its ease to hit a good shot. Over the past three decades, Callaway Golf has continued to introduce newer technologies and exciting improvements to its golf clubs. Big Bertha, Big Bertha V series and Big Bertha Alpha are the latest series of drivers and irons.

They have some long-standing relationship with some of the golf legends, which includes John Miller, Gary Player, Arnold Palmer and Annika Sorenstam. The products are endorsed by top ranking players of PGA Tour and European Tour, including Phil Mickelson and Henrik Stenson.

 

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