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Callaway Golf News, Advice and Buyers Guide
Callaway Golf has long been one of Golf’s leading manufactures, producing a full range of golf equipment in all departments. They have been manufacturing innovative, high-standard and premium-technology golf products for nearly three decades now. Callaway Golf also licenses its brand name for apparel, footwear and accessories.
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A brief History of the Callaway brand
It was founded by Ely Callaway in 1982 after he bought half of the stake in Hickory Sticks. Ely Callaway was very fond of playing golf and he revolutionised the sport for professional and recreational players. Ely became the president of company in 1983 and he renamed it to Callaway Hickory Sticks USA.
In 1986, the company became the first to use computer-controlled milling machines for flattening the surface of its putters. In 1988, the company had taken a major turn when it became Callaway Golf Company and debuted its new S2H2 technology based irons. By the end of 1990, Callaway's S2H2 drivers were number one on the Senior PGA Tour.
In late 1980s, as metal drivers began to displace those made from persimmon wood, they launched the Big Bertha Driver, its first widebody, stainless steel wood driver. It was named after the World War I German cannon which was famous for its accuracy and distance. Big Bertha became so popular that it was soon being used by golfers everywhere because of its ease to hit a good shot. Over the past three decades, Callaway Golf has continued to introduce new Innovative and exciting improvements to its golf clubs. XR, Big Bertha Fusion and Steelhead XR are just a few of the latest Callaway Club models.
Callaway continues to endorse many of Golf’s top players on the PGA Tour, European Tour and LPGA with the likes of Phil Mickelson, Henrik Stenson, Danny Willett and Lydia Ko among there Professional Roster.
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