IN ITS MARKET RESEARCH, Under Armour identified three categories of golfer, each of which it decided to target with a distinct range of products. And, as you'll see, the results are pretty special. ColdBlack is UA's next generation of performance apparel and has solved an age-old problem - how to stay cool in warm temperatures while wearing dark colours.
Made from performance polyester, which allows perspiration to escape the shirt, ColdBlack offers a UPF (ultraviolet protection factor) of 30, proven to lower body temperature, making it possible for the cooling range to include dark options.
Charged Cotton, meanwhile, caters for the demand for great cotton comfort and fit. These features, however, don't cut it for the $1 bn apparel giant - every garment simply has to also aid performance.
This has been achieved through the inclusion of a uniquely 'charged' strand of cotton for every classic cotton strand. This creates a push/pull effect that transports moisture away from the body five times faster than normal cotton.
Catalyst is the third new shirt and is perfect for the eco-conscious golfer. Amazingly, each shirt is make completely from four recycled plastic bottles.
Taking a scientific approach, Under Armour recycled used water bottles - cleaning and crushing them into tiny strands, before heating them together to create this revolutionary shirt.
Its construction gives golfers a four-way stretch movement that limits abrasion in key impact zones so they can swing more freely. It, again, has excellent moisture transport properties and UV protection.