Oakley Golf News, Advice and Buyers Guide
Although Oakley Company is best known for its iconic sunglasses, which have graced many movie stars’ and star athletes’ eyes, but actually produces a wide range of sports equipment including ski goggles and sports visors, sportswear, as well as accessories such as backpacks and watches.
Oakley Company’s latest releases include:
- Radar Path Sunglasses are outstanding shades that will meet the demands of even the most discriminating sportsmen. The Radars allow you to easily swap lenses depending on the weather conditions so that you can optimize your vision. The sunglasses also come with two differently-sized nosepieces so you can choose the one which gives you the best fit and secure grip even when you’re perspiring.
- In addition, the special Three Point Fit guarantees you superior vision clarity by holding the glasses at the precise optical alignment. To further ensure your comfort, the sunglasses are made from lightweight O Matter so that you can wear them all day without feeling fatigue, while the lens made from Pure Plutonium material protects your eyes against damage from the sun by filtering out 100% of the UV rays. The Radar is available with a range of color styles including Jet Black, Lemon Peel, Polished Black-Gray, Radar Path Sky Blue and Crystal Black-Black Irridium.
- The M Frame Hybrid Sunglasses offer the same superior protection you expect from Oakley but at a lower price. The M Frame uses XYZ Optics technology to maximize vision at all angles, even at the periphery while the Plutonite lenses offer optimal protection by blocking 100% of harmful UV rays and blue light. The lenses are also interchangeable so that you can change them to adjust to changing weather conditions. To ensure a better and more secure fit, the glasses come with earsocks and nosebombs that increase their grip as your perspire, while the M Frame’s three point fit system ensures optimal vision by maintaining the precise optical alignment.
- Whisker Sunglasses feature the thinnest wire frames ever made by Oakley for more comfortable wear all day while the Unobtainium material increases its grip as you perspire. Meanwhile, the optically pure Plutonite lens blocks harmful blue light and UV rays while its polarizing properties minimizes glare.
Oakley Ready To Move Forward
In 2013. the Oakley brand is poised to break through as the definitive growth story in the golf space. This space has presented universal challenges to sporting goods brands around the world. Participation in the sport typically entails an older audience, and the game is aging. The result is that brands have not been pushed to create contemporary looks or drive technology and performance.
The aging golfer accepts the status quo, and sameness plagues the business. This has ignited a paradigm shift for the Oakley brand. Our messaging is inclusive and combines our action sports roots with an unrivalled level of innovation to create golf product that is young and contemporary with unmatched levels of performance and functionality
Oakley is leading the charge in changing this space and bringing a distinct and unique story to the consumer. Our goal is to speak to the younger consumer to fuel new participation in the sport and bring youth to the game. We are a problem-solving company and believe that everything can and will be made better.
Oakley's goal is to help the golfer play better, by creating product that optimises performance and comfort in every aspect, including protection from the environment. Most importantly, we give the golfer a look that respects heritage while bringing a youth-energized perspective; style that exudes confidence without craziness.
Tour presence is essential for authenticity and credibility but it is not the most critical aspect of Oakley golf messaging. We are
privileged to have world-class
golfers rely on our product. They
help validate what we do every day,
but the key is that we are committed t
to building better product for every golfer, and our success is tied to the way we make them feel and play.